Q1 course layout: 1/11/19-2/3/19

strategizing and securing the bag: getting your biz ideas out of your head and into your pockets

Learn how to start the brand you’ve always wanted and get glowing in the right direction all the while discovering your brand strategy and competitive edge.


On This Months Bookshelf: The Brand Gap by Marty Neumeier

ISBN-10: 0321348109

One of my favorite reads, The Brand Gap is your go-to guide and glossary for all things brand related from understanding the importance combining both design and logic to build a charismatic brand. 


WEEK 1

Started From The Bottom Now We Here ClassWerk Session (Live Webinar) 1 hr

Time: 1/13/2019 12PM EST

During this live webinar, you will learn about how to create a sustainable brand from the ground up with a focus on building the foundation. We will learn about the importance of branding, differentiation, the importance of solving problems, and how to get started on making your dreams a reality. You will also get tips on constructing your mission statement and developing your “why” in order to develop meaningful connections with your target audience. The focus of this webinar is to equip students with an comprehension of their purpose in order to develop a solid brand strategy. Learn branding and biz terminology along with a boatload of information to start executing your ideas effectively. 

CLASSWerk Assignment: The All About Ya Business Werkbook!

This werkbook is essential for forming the building blocks to an iconic brand. Get your brain picked and dream up the ways in which you would love your business to look, sound, and feel as you start fleshing out your brand strategy, your unique value proposition, and lastly your mission statement. You will also work on your SWOT analysis to assess in the ways you will compete in the market.


WEEK 2

Healing Work Session (Live Webinar) 1hr

Time: SUNDAY, JANUARY 20, 2019 12PM EST

In a live group session we will be working with Healer and Spiritual Counselor Parise Shango Didi Ogunleye. Join us during this live webinar and learn how to tap into your magic, getting in tune with yourself and learning how to listen to your intuition. We will then have a Q + A to follow up with questions from you on how to take your magic to the next level.


WEEK 3

It’s All About The Money Session (Live Webinar) 1hr

Time: TBD

During a live group webinar with Lauren Carey, Investment Banker at Goldman Sachs and CEO of Suite100West, you will get guidance on legally forming your business with a live Q + A on all of your financial and accounting questions. 


WEEK 4

Pick Britt’s Brain Q + A (Live Webinar) 1hr

Time: TBD

After soaking in lots of knowledge and killing your workbook assignment, sit down with Britt and get answers on your questions pertaining to the month’s lesson to help you get ahead.